About Us

Pictorial Services and Bettinger Photography provides pictorial and Church directories for Colorado religious communities and country clubs.  Bettinger Photography was founded in 1960 by Richard and Norma Bettinger specializing in fine portrait photography.  In 1982, we produced our first pictorial for St. Vincent de Paul church in Denver.  Since then, the Bettinger family has produced custom directories for hundreds of churches and clubs around Colorado.

In 1996, Rev. Darrell Schaffer from Christ the King approached us with the idea of designing the family section so that everyone would have approximately the same head size.  An idea and trade mark was born!  The idea motivated Daniel Bettinger to identify every possible way to improve the directory process to make it better than what the national companies provide.  Identifying the problems with the national companies was easy:  for years they have had the reputation of being labor/volunteer intensive, high pressure sales, low participation, slow to produce the final book, and in general inflexible and hard to work with.  Bettinger’s Pictorial Services has evolved to be the polar opposite of what the national companies do.  We offer flexible, custom design services, low volunteer requirements and fast turnaround.  We handle all the scheduling so no burden on your staff.  Never, ever any high pressure sales. 

In 2011 Pictorial Services became a separate division of Bettinger Photography and we extended our services beyond the Denver Metro Area.

What makes us different?

 • We are a local Colorado business.
 • We require low commitment from volunteers and your staff. We want to make this easy on you.
 • We provide custom design services. Let us bring your ideas to life on the pages.
 • Our staff manages the photo schedule online & by phone.
 • We can provide both printed and electronic directories.
 • You will receive all images used in the directory for website, database and internal publication.
 • We use other Colorado owned and operated businesses to produce our end products.
 • There is no cost to the church.
 • First three pages free.
 • We are photographers first, not high pressure salesmen.
 • We deliver a quality portraits, free of shipping charges, and stunning directories on time.
 • Complimentary photography for the home-bound.

Who We Are

Dan Bettinger

Owner / Photographer

Dan has 30+ years in the portrait photography industry. 

Amy Bettinger

Pictorial Directory Coordinator

Amy has been with Bettinger Photography for 25+ years.  She specializes in handling our group directory program and all their needs.